Fashion emissions
The European parliament estimates that the fashion industry is responsible for 10% of global carbon emissions which is more than international flights and maritime shipping combined.
According to the European Environment Agency, textile purchases in the EU in 2017 generated about 654kg of CO2 emissions per person.
Fashion Climate Target
Following COP26 in 2021, most international fashion brands have committed to align with the UNFCCC Fashion Industry Charter by setting at least 50% absolute aggregate GHG emission reductions by 2030.
Currently not a single fashion brand knows how to achieve this committment.
However, this achievement is crucial to support the ambition of the Paris Agreement in limiting global temperature rise to 1.5 degrees Celsius above pre-industrial levels.
Innovation: Circular Fashion
To align with the 1.5-degree pathway, by 2030 we need to live in a world in which one in five garments are traded through circular business models.
Only circular business models could enable the fashion industry to cut around 143 million tonnes (about 315B lbs) of GHG emissions in 2030.
Solution: UnButton Fashion
UnButton Fashion developed a concept to measurably and significantly reduce fashion emissions while offering customers a valuable, enjoyable and affordable alternative to harmful fast fashion shopping.
The solution was selected and awarded by the prestigious University of Cambridge (Institute for Sustainability Leadership) as an innovation for a sustainable fashion industry of the future.
Collective impact
In 2021, UnButton Fashion was invited to the United Nations Geneva, where the awarded concept was further developed into our 5-pillar-model which allows fashion brands to achieve their emission reduction targets by 2030 and collectively transform the fashion industry.
Today, UnButton Fashion works with sustainability experts, high profile fashion leaders, civil society, intergovernmental organisations, political leaders, universities, influencers, and the media.
UnButton Fashion 